7 Low Budget Marketing Tips
Low Budget Marketing Tips for Small Businesses
If you're a small business in the construction industry it can be very difficult to get your company name out there. Advertising expenses can get out of hand quite easily especially if you don't get the right advice. The following tips can point you in the right direction to keep your budget to a minimum and get the most out of your advertising.
- Register your company with Google My Business.
This is a free service offered by google, for which google recognises your business and lists your company. Here, your company can be found by local google searches. Once you're listed, start taking advantage of local search results and don't forget to ask your customers to leave reviews. More can be found here.
- Look after your star salesperson - your website!
Your website is the only member of your team that works 24/7. Keep it up to date and relevant. This is especially so if you are using the PPC advertising as outlined above. You need to put in some work to drive traffic and keep people engaged.
- Test Facebook Pay Per Click Advertising
Pay Per Click (PPC) advertising is both cost effective and measurable. It is also a great tool for targeting your specific audience. You can assign daily budgets, no matter how small and you only pay when someone clicks on your ad and visits your site. I advise to start a small campaign, with a low budget and assess your results after a couple of days. More info on how to start advertising on Facebook can be found here.
- Make the most out of the people you deal with on a daily basis
Use your suppliers and vendors to your advantage. Be sure they know you and your business. Promote them and they will promote you. Leave business cards in your local hardware shop and suppliers stores etc.
- Start making 'cold calls'.
No one likes cold calling but the affect of phone sales can be tremendous. These are calls to people who you would like to do business with. Explain who you are and what you can offer them. You never know what may come from a simple phone call. However, be sure to stick inside the new GDPR regulations.
- Make the most out of social media
Build up a large following through social media by showcasing your work and networking with peers. For those who do not have much time to spare, I recommend using Hootsuite. Here, you can manage up to three social media accounts from the one place and you can basically schedule your social media postings for the week.
- Brand yourself and your company
Wear your company on your sleeve... literally! Get company workwear with your logo printed on them. Furthermore, put your logo on your company vehicles. Be sure to stand out. You can purchase the latest and smartest industry workwear on the Trades Connect shop here where we also offer logo printing.
Whatever marketing ideas you decide to pursue, make sure you are committed to continuing what you start. Only with momentum can you truly get results.
MORE TIPS ON LOW BUDGET MARKETING IDEAS CAN BE FOUND HERE